Free
Entry plan
12-month path to a sustainable 3dvr.
Sell one useful service with a simple ladder: free entry, $5 support, and $20 full service.
Working thesis
- One service, three price points: free, $5/month, and $20/month.
- Free brings people in. $5 converts price-sensitive friends. $20 funds the work.
- Primary constraint: no major product bets before service proof.
$5/mo
Supporter plan
$20/mo
Service plan
Execution order
12-month sequence.
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Make the offer obvious.
Reduce 3dvr to one service with a clear ladder people can understand immediately.
- Package the offer as free entry, $5 support, and $20 full service.
- Make the upgrade path obvious from free to $5 to $20.
- Stop splitting attention across multiple unrelated offers.
Success signal: 5 early paid members and a repeatable onboarding checklist.
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Sell to people already in reach.
Use direct outreach, short calls, and small demos instead of waiting for broad inbound marketing.
- Use free for easy yes, $5 for supporters, and $20 for people who need hands-on help.
- Start with AV contacts, artists, teachers, nonprofits, and local businesses.
- Track objections, delays, and the language people actually respond to.
Success signal: steady upgrades from free into the $5 and $20 plans.
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Turn customers into a builder network.
The subscription should feel like joining a capable community, not just renting a brochure site.
- Add builder chat, tutorials, shared help, and simple referral loops.
- Use customer wins as proof and as marketing material.
Success signal: higher retention and the first member-to-member referrals.
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Productize the repeated pain.
Build only what keeps showing up in customer work. Let real demand choose the tooling roadmap.
- Prioritize tools like a website generator, notes, CRM, or project boards only if demand repeats.
- Bundle the best internal tools into the subscription to reduce support time.
Success signal: one or two tools that make launches faster or cheaper to support.
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Add a marketplace layer.
Let members offer design, marketing, consulting, hosting, and development help so 3dvr earns from coordination as well as subscriptions.
- Use a small transaction fee or a higher plan tier to monetize member services.
- Keep the marketplace as an extension of the community, not a replacement for it.
Success signal: subscription revenue plus a second stream from member deals.
Why this can work
Existing strengths already support the plan.
The advantage is not just technical ability. It is the mix of trust, real execution skill, existing relationships, and a mission that makes the offer feel different.
Real skill
The team can ship.
Most founders can sell or dream. The team can build, maintain, and troubleshoot the thing people are paying for.
Open-source trust
The mission is credible.
The team is not selling lock-in. The team is selling independence, transparency, and practical help.
Industry network
The team already knows likely buyers.
AV professionals, local businesses, artists, teachers, and event people are a natural first customer pool.
Community angle
Customers can become members.
The long-term moat is not just websites. It is a builder network where people get support, referrals, and collaboration.
Plan ladder
Give each plan one clear job.
Free grows reach. $5 lowers the first paid step. $20 funds the hands-on service.
Free plan
Use free as the easy first yes.
- Bring friends, referrals, and curious builders into the network.
- Give people a no-risk way to stay close to the project.
- Create a larger audience for upgrades and referrals later.
- Keep the top of funnel active without a price objection.
$5 plan
Use $5 for friends and early supporters.
- Give price-sensitive friends a real way to say yes.
- Turn warm supporters into paid members without a big jump.
- Build habit, belonging, and a path toward later upgrades.
- Create recurring revenue from people who cannot do $20 yet.
$20 plan
Use $20 as the core service offer.
- Sell website setup, hosting, updates, support, and launch help.
- Target businesses and creators who need hands-on delivery.
- Use this plan to learn what pain shows up repeatedly.
- Make this the main driver of early recurring revenue.
Checkpoints
Track funnel growth and paid conversion together.
Free grows reach. $5 lowers price resistance. $20 drives early MRR.
100 free members
Warm audience
Enough reach to generate referrals, feedback, and upgrade candidates.
20 supporters
$100/mo
Low-friction recurring revenue from friends and early backers.
45 service members
$900/mo
Core recurring revenue from the full-service plan.
Mixed paid base
$1,000+/mo
First serious proof that the ladder and the service both work.
Communication note
Use a short script members can copy without rewriting it.
We run a small builder community where we help people launch websites and projects. There is a free entry plan, a $5 supporter plan, and a $20 plan where we host and help maintain your site.
Lead with the plan that matches the person: free for curiosity, $5 for supporters, and $20 for hands-on help.
Immediate actions
Do the small repeatable work that creates traction.
- Refine the free, $5, and $20 ladder until each step is easy to explain.
- Reach out to 20 people already in the team's network.
- Convert 5 early people into either the $5 or $20 plan.
- Help those members win fast enough to create proof.
- Turn their results into stories the team can reuse in sales.