Phase 01

March-April 2026 sprint plan.

Back to roadmap overview Open campaign landing page

Weekly breakdown.

Week 1

March 19-25, 2026

Show it. Listen. Build the decision list.

  • Put the campaign and the current Free, $5/mo, and $20/mo ladder in front of the group and a small set of trusted contacts.
  • Record the exact questions and objections people raise about price, plans, and promise.
  • Build the list of decisions to make on Thursday, March 26, 2026.

Includes a guided worksheet, daily breakdown, 5-minute tasks, and AI prompts.

Deliverable: a short decision list for Thursday, March 26, 2026.

Week 2

March 26-April 1, 2026

Choose the ladder. Lock the copy.

  • Use the Thursday meeting to choose the Free, $5/mo, and $20/mo framing.
  • Finalize the short pitch for discovery, launch, and growth.
  • Remove competing language from the core funnel pages.

Deliverable: one approved ladder and one repeatable short pitch.

Week 3

April 2-8, 2026

Align every funnel page.

  • Make the roadmap, portal, and campaign page show the same offer sequence.
  • Add a clear next step from a free homepage into onboarding.
  • Remove dead ends that do not lead to discovery, launch, or growth.

Deliverable: live pages that tell one clear story.

Week 4

April 9-15, 2026

Build the onboarding kit.

  • Write the intake prompt or form for new leads.
  • Draft the homepage setup, launch, and follow-up checklist.
  • Write the welcome and upgrade templates.

Deliverable: one repeatable onboarding kit.

Week 5

April 16-22, 2026

Run warm outreach.

  • Send outreach to 20 warm contacts across AV, artists, teachers, nonprofits, and local businesses.
  • Track which lines get replies and which objections repeat.
  • Book short calls or demos with the strongest leads.

Deliverable: five strong conversations and a clear objection list.

Week 6

April 23-29, 2026

Close paid starts. Capture proof.

  • Route each lead into Free, $5/mo, or $20/mo based on readiness.
  • Close the first two or three paid starts with a fast next step.
  • Capture screenshots, quotes, and before-and-after notes from visible wins.
  • Feed the best proof back into the pitch and funnel pages.

Deliverable: proof assets and a tighter onboarding checklist.

Thursday review

Track four numbers every Thursday.

Warm outreach

20

Personal messages sent to warm contacts.

Short calls

8

Calls or demos booked by mid-phase.

Paid starts

5

Combined $5/mo and $20/mo starts by Thursday, April 30, 2026.

Time to first win

<72 hrs

Time from signup to first visible result.

April 30 review

Thursday, April 30, 2026.

  • Check whether the March 19 to March 26 decisions hold up in real conversations.
  • Check whether the five paid-start target was hit and what is still blocked.
  • Update the onboarding checklist with what the first members revealed.
  • Carry the best proof, pitch language, and objections into May-June.